Vadim Bondarenko

Brand identity design for the East Tennessee Community Design Center.

ETCDC is a nonprofit organization whose mission is to make East Tennessee a better place to live and work by bringing professional design and planning assistance to community groups and nonprofit organizations. East Tennessee Community Design Center receives pro bono design assistance from area architects, landscape architects, planners and other professionals.

ETCDC challenges: 

• Lack of public awareness.
• Insufficient public engagement.
• Lack of strategy, cohesion.
• Confused messaging.
• Complex services explanation.
• Limited visibility.
• Weak corporate/sponsor relationships.

This project aim was to address these challenges as well as to refresh organization’s brand identity.